Customer Lifetime Value Calculator
Customer lifetime value.
Enter values above — results appear instantly as you type.
Formula
CLV = AvgPurchase × Frequency × Retention
Example
$50 × 4/yr × 3 yrs = $600 CLV.
Customer lifetime value.
CLV = AvgPurchase × Frequency × Retention
$50 × 4/yr × 3 yrs = $600 CLV.